“Blockchain is an emotionally-connecting sales tool”
Everledger’s Amy Cooper-Curtis talks to the people behind Fred Meyer Jewelers’s Rock Solid Diamonds brand about the importance of differentiation, as the industry seeks to rebound from the disruption of COVID-19.
Artisanal gemstone mining: blockchain reveals the force of storytelling
Miranda Simmiss, product specialist and gemologist at Everledger, explains how provenance tracking is empowering female gemstone miners in Africa to gain a fairer deal.
Fostering sustainability and fairness through gemstones blockchain solutions
Gemstone track and trace methodologies, of which blockchain-enabled gemstones form a significant improvement to foster more transparency, are becoming central to any supply chain required to provide evidence of its responsible business practices.
The Benefits of Asset Tracking Software
Founded in London in 2015, Everledger has quickly grown into a global digital transparency company. Evgeny Gokhberg, head of commercials, gives the back story.
Making the commercial case for blockchain diamond tracking
The diamond industry has reached a broad consensus that greater transparency is the right thing to do, with blockchain diamond tracking one of the key ways to achieving that end.
Moyo Gemstones: Putting responsibility on the record
In an era of big business and rapidly-advancing technology, it might surprise you to learn that 80-90%...